A "piropo" is "a flirtatious or poetic compliment to a woman". In Hispanic countries these expressions of admiration, when well constructed are not only traditional but even an art form. The more clever the piropo the more it is appreciated by its intended recipient.
Here is a great video by Harmony Korine for the Havana Club new advertising campaign.
Here is a great video by Harmony Korine for the Havana Club new advertising campaign.